This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner


Course Duration

Course Fees

Intake Dates

Tuition Fee: $8750
Enrolment Fee: $500
Materials Fee: $200

* Discounts may apply

39 Weeks
30 Weeks Tuition/9 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

Course Structure

BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMKG419 Analyse consumer behaviour
BSBMKG401 Profile the market
BSBMKG417 Apply marketing communication across a convergent industry
BSBCMM401 Make a presentation
BSBMKG413 Promote products and services
BSBMKG414 Undertake marketing activities
BSBMKG408 Conduct market research
BSBWRT401 Write complex documents
BSBRES401 Analyse and present research information

Units of Competency

All the above listed units competency must be completed to receive the Cert IV in Marketing and Communication qualification.

Entry Requirements

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Target Group

Local and international students who require skills in marketing as well as those with some experience in the marketing industry gained through employment but who lack a formal marketing qualification.

Vocational Outcomes

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include direct marketing officer, market research assistant, marketing coordinator, marketing officer, public relations officer.

RPL and Exemptions

AIE must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in the APEX student handbook.


Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. Assessment methods may include: Assignment, Questioning, Case Study, Third Party Report, Self-assessment, In Class Activities, Observation, Role Play and RPL.

Mode of Study

The 12 units of competency are delivered throughout the 30 weeks of tuition. Classroom based learning and up to one-third of the course may be delivered online.



8 October 2018
12 November 2018

7 January 2019
11 February 2019
8 April 2019
13 May 2019




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