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Units of Competency

All the above listed units of competency must be completed to receive the BSB61315 Advanced Diploma of Marketing and Communication qualification.

BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

Course Duration

Course Fees

Intake Dates

Tuition Fee: $11,000 *
Enrolment Fee: $200 **
Materials Fee: $300

* Discounts may apply
** Non-refundable

Information on other fees and charges available here

78 Weeks
60 Weeks Tuition/18 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

Entry Requirements and Pre-requisites

Target Group

Local and international students who require skills in marketing as well as those with substantial experience in marketing industry experience gained through employment but who lack a formal marketing qualification.

Vocational Outcomes

After completion of the qualification, a person could obtain employment opportunities in various business and commercial enterprises as a:

·       marketing director,

·       marketing strategist,

·       national, regional or global marketing manager

Job roles and titles may vary across different industry sectors.

Mode of Study

The 12 units of competency are delivered throughout the 60 weeks of tuition. The qualification is delivered over 6 terms (each term is 10 weeks). Each term is followed by 3 weeks of holidays.

Classroom based learning and up to one-third of the course may be delivered online.

12 August 2019

7 October 2019

11 November 2019

6 January 2020

10 February 2020

6 April 2020

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

DOWNLOAD COURSE PROFILE

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RPL and Exemptions

AIE must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in our student handbook.

Assessment

Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. The assessments are conducted using knowledge and skills assessments. Assessment methods may include: Assignment, Questioning (Oral/Written), Case Study, Third Party Report, In Class Activities, Observations, Role Play and RPL.

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

The following core units from the BSB52415 Diploma of Marketing and Communication are pre-requisites and must have been completed before studying the BSB61315 Advanced Diploma of Marketing and Communication:

·       BSBMKG507 Interpret market trends and developments

·       BSBMKG523 Design and develop an integrated marketing communication plan

·       BSBPMG522 Undertake project work