BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION

This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner

COURSE GUIDE

Course Duration

Course Fees

Intake Dates

Tuition Fee: $8750
Enrolment Fee: $500
Materials Fee: $200

* Discounts may apply

39 Weeks
30 Weeks Tuition/9 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

Course Structure

BSBCRT401
BSBMKG408
BSBMKG414
BSBMGT407
BSBWRT401
BSBMKG413
BSBRES401
BSBMKG419
BSBMKG401
BSBMKG417
BSBCMM401
BSBMKG418

Articulate, Present and Debate Ideas
Conduct market research
Undertake marketing activities
Apply Digital Solutions to Work Processes
Write Complex Documents
Promote Products and Services

Analyse and Present Research Information
Analyse Consumer Behaviour
Profile the Market
Apply Marketing Communication Across a Convergent Industry
Make a Presentation
Develop and Apply Knowledge of Marketing Communication Industry

 Units of Competency

All the above listed units competency must be completed to receive the Cert IV in Marketing and Communication qualification.

Entry Requirements

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Target Group

Local and international students who require skills in marketing as well as those with experience gained through employment but who lack a formal qualification.

Vocational Outcomes

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include direct marketing officer, market research assistant, marketing coordinator, marketing officer, public relations officer. 

RPL and Exemptions

APEX must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in the APEX student handbook.

Assessment

Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. Assessment methods may include: Assignment, Questioning, Case Study, Third Party Report, Self-assessment, In Class Activities, Observation, Role Play and RPL.

Mode of Study

The 12 units of competency are delivered throughout the 30 weeks of tuition. Classroom based learning and up to 25% of the course may be delivered online.

Copyright © 2015 Apex Institute of Education. All Rights Reserved.
Provider:Apex Institute of Education Pty Ltd (ABN 38 130 193 207) CRICOS Code: 03156M RTO No: 91606

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