BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Duration

Course Fees

Intake Dates

Tuition Fee: $17250
Enrolment Fee: $500
Materials Fee: $300

* Discounts may apply

78 Weeks
60 Weeks Tuition/18 Weeks Holidays

Full-Time Study
20 Hours/Week
In-class and Online Learning

Course Structure

BSBRSK501
BSBMKG609
BSBSUS501
BSBINN601
BSBMKG603
BSBMKG606
BSBADV602
BSBMKG607
BSBDIV601
BSBMKG608
BSBMGT605
BSBMGT616

Manage risk
Develop a marketing plan
Develop workplace policy and procedures for sustainability
Lead and manage organisational change
Manage the marketing process
Manage international marketing programs
Develop an advertising campaign
Manage market research

Develop and implement a diversity policy
Develop organisational marketing objectives
Provide leadership across the organisation
Develop and implement strategic plans

Units of Competency

All the above listed units competency must be completed to receive the Advanced Diploma of Marketing and Communication qualification.

Entry Requirements

The course will be available for those students who are 18 years or older and have completed Year 12 or its equivalent. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma in Marketing and Communication.

Target Group

Local and international students who require skills in human resources management as well as those with experience gained through employment but who lack a formal qualification.

Vocational Outcomes

Job roles and titles vary across different industry sectors. Upon successful completion of BSB61315, a person could seek employment opportunities in various business and commercial enterprises as Marketing director, Marketing strategist or National, regional or global marketing manager

RPL and Exemptions

APEX must recognise the AQF qualifications and statements of attainment issued by any other RTO. RPL and Credit Transfer are available for students to access prior to enrolment. More information is available in the APEX student handbook.

Assessment

Assessments are conducted during and on completion of training for each unit to determine if the learner is competent. Assessment methods may include: Assignment, Questioning, Case Study, Third Party Report, Self-assessment, In Class Activities, Observation, Role Play and RPL.

Mode of Study

The 12 units of competency are delivered throughout the 60 weeks of tuition. Classroom based learning and up to 25% of the course may be delivered online.

Copyright © 2015 Apex Institute of Education. All Rights Reserved.
Provider:Apex Institute of Education Pty Ltd (ABN 38 130 193 207) CRICOS Code: 03156M RTO No: 91606

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